Adding a product video on your landing page can increase conversions by 80% and can lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.
If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if it’s true that pictures can boost engagement massively, imagine what moving pictures can do to your business.